Sustainable Mirrors: How We Manufacture and Package Responsibly

Scandinavian design has traditionally been synonymous with respect for nature and materials. In the Nordic tradition, the idea is to use only what you need and to treat what you have with care. That philosophy is reflected in every mirror we design. We consciously choose materials that last—not only in terms of style but also in terms of quality. A mirror that remains beautiful for ten years is more sustainable than one you replace after three years.

That also means we deliberately avoid discount promotions or sales. Fixed, fair prices are part of how we view our craft: quality deserves a fair price, and a fair price doesn’t encourage impulse purchases you’ll later regret. In this way, our pricing policy also contributes to a more mindful approach to shopping.

A large portion of our collection is available with a wooden frame. For these, we use only FSC-certified wood, which means the wood comes from responsibly managed forests. For every tree that is cut down, another is planted.

• Solid oak for the Oak variants, such as Finn Oak, Maj , and Lara Oak. Oak is hard, durable, and has a timeless look. The ultra-matte finish protects the wood without obscuring its natural grain.
• FSC-certified pine for the Wood variants, such as the Nea Wood, Hanna Wood, and Ivar Wood. Pine is lighter in color and complements the airy Scandinavian aesthetic well. In the walnut variant, the same pine takes on a warmer, darker hue.

The backing boards of our framed mirrors are also made of FSC-certified wood. It’s not something you can see, but it does contribute to the sturdiness and durability of the mirror as a whole.

In addition to wood, we use brushed aluminum for the frames of many models in our collection. Aluminum is an exceptionally durable material: it is lightweight, rust-proof, and moisture-resistant, making aluminum frames suitable for use in the bathroom as well.

The aluminum frames are available in four colors:

• Black
• Matte white
• Greige — our own blend of gray and beige, which fits effortlessly into Scandinavian and minimalist interiors
• Soft Gold

The brushed finish gives the frame a subtle texture that adds a bit more depth to the material than a smooth surface would. That detail is what sets apart a mirror that just looks neat from one that looks truly great.

We work exclusively with HD silver-mirrored glass, which provides a crystal-clear and true-to-life reflection without distortion. The standard glass thickness is 4 mm; for larger models, we use 5 or 6 mm glass to prevent sagging or distortion.

All mirrors are equipped with explosion-proof safety film on the back. This film holds the glass together in the unlikely event of an accident, preventing shards from falling onto the floor. The frameless mirrors have the same film applied to the back as a strong adhesive film. Both methods fall under the category of safety glass.

A mirror is a fragile product. This places certain demands on the packaging, but it doesn’t justify using an excessive amount of material. We consciously strive to strike a balance: enough protection to ensure the mirror arrives safely at your home, without unnecessary waste.

99.8% of all mirrors are delivered undamaged. This is made possible in part because we work with a specialized carrier that has experience transporting fragile items.

In the rare event that something does go wrong, we’ll replace the mirror. The carrier will deliver the new mirror and take the damaged one back at the same time. As a customer, you don’t have to make any additional arrangements.

The most sustainable mirror is the one you don’t replace after a few years because it no longer matches your interior. Our collections are designed with serene simplicity in mind: shapes and colors that will look just as good in ten years as they do today. No fads, no exaggerated shapes that will feel dated in two years.

This is reflected in collections such as the round mirrors of the Nea collection, the organic shapes of the Hanna collection, and the slender arch shape of the Maj. These are mirrors that need no explanation—they don’t scream for attention, yet they always stand out. It is precisely this understated quality that makes them timeless.

Sustainability is also becoming an increasingly important criterion for business customers. Hotels, yoga studios, wellness centers, and offices want to know what they’re installing. FSC-certified wood and high-quality, long-lasting glass align well with the sustainability goals that many organizations set for themselves.

For larger projects, we actively collaborate with you on material selection and logistics. Frameless mirrors can be custom-ordered in quantities of five or more, based on a quote from our Dutch manufacturer. This allows you to combine custom work with local production, which reduces transportation distances.